Technological Infrastructure – A Pillar of MFI PerformanceIntroductionIn today's digital age, technological infrastructure is no longer a luxury but a necessity for Microfinance Institutions (MFIs). The financial sector has seen

Banking Marketing 2.0: Create Profitable Campaigns with QilinsaIntroductionIn today's competitive financial landscape, standing out requires more than just offering services; it demands a deep understanding of customer needs and behaviors.

CDP for Banks: Empowering Financial Institutions to Engage Customers Deeply and Profitably!   Summary Implementing a Customer Data Platform (CDP) in the banking sector requires a structured, top-down approach. Breaking down

Introduction The telecom industry is at a critical crossroads. As the demand for hyper-personalized services increases, customers expect providers to not only meet their needs but also anticipate them. At

Digital marketing in the telecommunication sector in Cameroon : IntroductionDigital marketing plays a pivotal role in driving growth and innovation within the telecommunications sector in Cameroon. As one of the

Introduction In today's digital age, businesses in Cameroon and across Africa must leverage every tool at their disposal to attract, engage, and convert potential customers. Among the most proficient tools