Technological Infrastructure – A Pillar of MFI Performance Introduction In today’s digital age, technological infrastructure is no longer a luxury but a necessity for Microfinance Institutions (MFIs). The financial sector has seen an unprecedented shift towards digitalization, and MFIs must adapt to remain competitive. From cloud computing and AI-driven automation to secure digital payment platforms, […]
Banking Marketing 2.0: Create Profitable Campaigns with Qilinsa Introduction In today’s competitive financial landscape, standing out requires more than just offering services; it demands a deep understanding of customer needs and behaviors. With only 15% of banking customers showing long-term loyalty, how can generic marketing campaigns evolve into targeted conversion drivers? The answer lies in […]
Digital marketing in the telecommunication sector in Cameroon : Introduction Digital marketing plays a pivotal role in driving growth and innovation within the telecommunications sector in Cameroon. As one of the most dynamic and essential industries, telecom companies face the challenge of meeting the increasing demand for reliable and efficient communication services while addressing the […]