Le marketing automation pour une communication efficace en microfinance : Un levier stratégique pour l’inclusion et la performance Dans un secteur aussi vital et spécifique que la microfinance, la communication dépasse la simple interaction transactionnelle. C’est un pilier fondamental pour bâtir la confiance, éduquer, accompagner et fidéliser une clientèle souvent vulnérable, dispersée et parfois peu […]
Revolutionizing Customer Data Management in Retail: Why CDPs Are the Missing Link The Retail Sector’s Growing Data Challenge Today’s retail businesses operate in a fast-paced, hyper-connected environment. Consumers shop both online and in-store, browse on mobile apps, follow brands on social media, subscribe to newsletters, and expect personalized experiences at every touchpoint. With each […]
L’impact stratégique d’un CRM sur la fidélisation client : Transformez vos clients en ambassadeurs L’impact stratégique d’un CRM sur la fidélisation client : Transformez vos clients en ambassadeurs Introduction Dans un marché devenu extrêmement compétitif, où les consommateurs peuvent comparer en quelques clics des centaines d’offres similaires, la fidélisation client s’impose comme un enjeu crucial […]
Omnichannel Customer Experience: How to Avoid Journey Disruptions In today’s hyper-connected digital world, delivering a seamless and consistent customer experience across all touchpoints is no longer a luxury — it is a business imperative. Especially in the banking and finance sector, where customers entrust institutions with their most sensitive financial information, providing a unified experience […]
Fidélisation Client : Transformez les Données en Loyauté avec une Plateforme CDP Introduction Le Graal de la Fidélisation Client à l’Ère Digitale Saviez-vous qu’acquérir un nouveau client peut coûter de 5 à 25 fois plus cher que de fidéliser un client existant (source : diverses études marketing, Harvard Business Review) ? De plus, une augmentation […]
Technological Infrastructure – A Pillar of MFI Performance Introduction In today’s digital age, technological infrastructure is no longer a luxury but a necessity for Microfinance Institutions (MFIs). The financial sector has seen an unprecedented shift towards digitalization, and MFIs must adapt to remain competitive. From cloud computing and AI-driven automation to secure digital payment platforms, […]
Banking Marketing 2.0: Create Profitable Campaigns with Qilinsa Introduction In today’s competitive financial landscape, standing out requires more than just offering services; it demands a deep understanding of customer needs and behaviors. With only 15% of banking customers showing long-term loyalty, how can generic marketing campaigns evolve into targeted conversion drivers? The answer lies in […]
CDP for Banks: Empowering Financial Institutions to Engage Customers Deeply and Profitably! Summary Implementing a Customer Data Platform (CDP) in the banking sector requires a structured, top-down approach. Breaking down data silos and integrating online and offline data sources are key to a seamless onboarding process. A robust CDP is essential for transitioning from outdated […]
Introduction The telecom industry is at a critical crossroads. As the demand for hyper-personalized services increases, customers expect providers to not only meet their needs but also anticipate them. At the same time, telecom companies face relentless competition, rising operational costs, and the challenge of managing millions of customer interactions daily. One of the most […]
Digital marketing in the telecommunication sector in Cameroon : Introduction Digital marketing plays a pivotal role in driving growth and innovation within the telecommunications sector in Cameroon. As one of the most dynamic and essential industries, telecom companies face the challenge of meeting the increasing demand for reliable and efficient communication services while addressing the […]