Technological Infrastructure – A Pillar of MFI Performance Introduction In today’s digital age, technological infrastructure is no longer a luxury but a necessity for Microfinance Institutions (MFIs). The financial sector has seen an unprecedented shift towards digitalization, and MFIs must adapt to remain competitive. From cloud computing and AI-driven automation to secure digital payment platforms, […]
Banking Marketing 2.0: Create Profitable Campaigns with Qilinsa Introduction In today’s competitive financial landscape, standing out requires more than just offering services; it demands a deep understanding of customer needs and behaviors. With only 15% of banking customers showing long-term loyalty, how can generic marketing campaigns evolve into targeted conversion drivers? The answer lies in […]
CDP for Banks: Empowering Financial Institutions to Engage Customers Deeply and Profitably! Summary Implementing a Customer Data Platform (CDP) in the banking sector requires a structured, top-down approach. Breaking down data silos and integrating online and offline data sources are key to a seamless onboarding process. A robust CDP is essential for transitioning from outdated […]
Introduction The telecom industry is at a critical crossroads. As the demand for hyper-personalized services increases, customers expect providers to not only meet their needs but also anticipate them. At the same time, telecom companies face relentless competition, rising operational costs, and the challenge of managing millions of customer interactions daily. One of the most […]
Digital marketing in the telecommunication sector in Cameroon : Introduction Digital marketing plays a pivotal role in driving growth and innovation within the telecommunications sector in Cameroon. As one of the most dynamic and essential industries, telecom companies face the challenge of meeting the increasing demand for reliable and efficient communication services while addressing the […]
Introduction In today’s digital age, businesses in Cameroon and across Africa must leverage every tool at their disposal to attract, engage, and convert potential customers. Among the most proficient tools or strategy, it is Digital acquisition. Digital acquisition is the process of using various online channels and tactics to bring new customers to your business. […]
Introduction In today’s competitive business environment, maintaining strong relationships with customers is crucial for success. Customer Relationship Management (CRM) services are essential tools that help businesses manage interactions with current and potential customers. In Cameroon, CRM services are becoming increasingly important as businesses strive to improve their customer relationships and drive growth. This guide will […]
Top AI Tools for Revolutionizing Your Digital Marketing Strategy In the dynamic world of digital marketing, staying competitive means embracing innovation and leveraging cutting-edge technology. AI tools, particularly those with user-friendly interfaces, have become indispensable for marketers looking to streamline tasks, enhance productivity, and drive better results. In this blog post, we’ll explore some of […]
Introduction In the ever-evolving digital landscape, businesses face the challenge of navigating the complexities of online marketing to achieve their goals. Qilinsa, a leading digital marketing agency, emerges as the solution, providing a comprehensive suite of services and a team of experts dedicated to empowering businesses to thrive in the digital realm OUR Mission and […]